SimplyAnalytics This link opens in a new window
SimplyAnalytics contains over 75,000 data variables covering demographic, historical census data from 1980, real estate, housing, employment, consumer spending, consumer behavior, health data and over 23 million businesses from D&B. The database also includes value-added health care survey data (public health), and marketing data from Simmons Research with information on over 8,000 brands and 450 categories as well as Claritas PRIZM consumer lifestyle segmentation including attitude and behavior data.. Note: Patrons are not required to create an account but can "Sign in as a guest" (in the Sign In box, under the "Create an Account" button). Your work will not be saved if you sign in as a guest.