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Key Business Article Databases
Look for articles on your industry in some of our key business article databases.
Find articles from trade, news, popular and scholarly publications.
Use the "Search Builder" screen to find articles from over 10,000 authoritative news sources from around the world. Click "News Pages--> Factiva Pages" to browse current issues of major newspapers.
Business Source Complete
Business Source Complete is a scholarly business database that provides full-text access to many peer-reviewed business related journals, including disciplines such as marketing, management, MIS, POM, accounting, finance and economics. Direct Opt Out Link
Identifying the Industry
Industries are classified into one or more classification systems. The two main classification systems are SIC and NAICS. Many business databases allow you to search by these codes, so it can be very helpful if you know how to find them.
Companies will be assigned more than one industry code if they are operating in more than one line of business.
Using Company Information
There is a lot of overlap between company and industry information. Company information will often lead to industry information (and vice versa). If you are interested in studying the computer manufacturing industry, for example, you might want to try doing a few searches in some company databases for Apple.
Business Source Complete
Use the "Company Information" tab on the top of the page to look for your company. This will bring you to NAICS & SIC codes, related industry profiles and more.
Search for your company to find NAICS and SIC codes (under Company Details--> Business) and competitor lists.
The amount of information that's available on any given industry will vary depending on the age and size of the industry, among other factors.
If you can't find information on your industry consider the following strategies:
- Try looking for a broader industry category. Sofware publishing instead of smartphone apps, for example.
- Look for information on related, or similar industries.
- Find out who the main companies are in your industry and base your analysis on that information.
- Combine information from multiple industries. This can be particularly helpful for younger, emerging industries such as e-book publishing.