Performing industry research is a skill that you will use beyond your time in school, and for many similar reasons. The tool on this page is a small portion of what is accessible through the GSU Library.
When finding the physical location for your startup, consider using SimplyAnalytics to locate a business location at the center of your customer base. To learn how to use SimplyAnalystics you can sign for the workshop offered GSU Library.
SimplyAnalytics contains 100,00+ data variables covering demographic, historical census data from 1980, real estate, housing, employment, consumer spending, consumer behavior, health data and over 23 million businesses from D&B.
A mapping, analytics, and data visualization app with 100,000+ data variables, including demographic data from the US Census dating back to 1980, and the American Community Survey (ACS), consumer spending data from the Consumer Expenditure Survey (CEX), and D&B's Premium business directory providing access to over 30 million US business profiles. The MRI-SimmonsLOCAL consumer behavior dataset is also available, which includes data on over 8,000 brands, 450 categories, and detailed lifestyle data. The Claritas PRIZM Premier marketing segmentation system enables users to understand lifestyle characteristics of places or identify target market segments. Users also have access to the CDC PLACES health dataset that includes 27 diverse health measures, such as Health Outcomes, Prevention, Risk Behaviors, and Health Status. Data is largely available down to the block group level, and custom locations can be created. Users may log in as a Guest, or create an account to save their work.
To learn more about your customer groups and customer base, use MRI Simmons:
The Discovery Tool is a general search for your business start-ups. Enter a keyword about your business in the search box, for example, "Sustainable clothes" or " mental health apps." It's helpful to put the parentheses around the keywords to narrow your search.
