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Research Guides

Marketing - MK 8115: Consumer Insights (Jennifer Daniels)

A course guide for the students taking MK 8115: Consumer Insights with Professor Jennifer Daniels.

Save Time & Stay Organized

Use software like EndNote and Zotero to manage your sources - download citations from library databases; export the bibliography into your paper. Compare the features of some different citation manager programs here.

Zotero is a free plugin that easily saves citations from GIL and most library databases, as well as sites like Amazon and the New York Times online.


EndNote is a free download for GSU students, faculty and staff.  It's a desktop application that runs on Windows or MacOS.

Both programs have Word plugins that automatically create bibliographies in the style of your choice.

How to Install Zotero