Books - Marketing - MK 8115: Consumer Insights (Jennifer Daniels) - GSU Library Research Guides at Georgia State University

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Selected books and resources about Marketing and Buyer Behavior

Behavioural Research for Marketing
This book will appeal to those that have recently entered the field of market research and are interested in the theoretical underpinnings of human behavior, undergraduates and post-graduates that are studying marketing, business studies or social science, where a core component of the course requirement is market research, and finally those that are users of market research data and want a working knowledge of key theories of human behavior.
Buyer Personas, Revised and Expanded
Readers will learn how to understand prospective customer's buying decisions in order to influence them and win their business. Includes a step-by-step approach used by hundreds of companies to understand what buyers want to know and experience as they search for a solution to meet their needs, weigh their options, and make a buying decision.
Consumer Behaviour and Digital Transformation
Readers will develop an understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions, offering insight into how consumer behaviour, contemporary real-life situations, and digital technology are inextricably linked.
Contemporary Issues in Marketing and Consumer Behaviour
Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts.
Decoded
Decoded delivers a practical framework and guidelines for applying science to the marketing practices used by practitioners every day. Offers behavioral knowledge, timely case studies, and an understanding of methodologies.
Using Behavioral Science in Marketing
Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies.

Suggested Subject Terms and Keywords

Keyword searches

If you are searching by keywords, try putting quotes around phrases or using "and" to link words to narrow down your search results. For example, "consumer behavior" or "consumer" AND "behavior".

Subject Term Searches

Here are some subject terms that you can use when you search for books in our catalog:

Consumer Behavior
Consumers -- Psychology
Electronic Commerce
Internet Advertising
Internet Marketing
Marketing
Marketing -- Social aspects
Marketing -- Psychological aspects

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Marketing - MK 8115: Consumer Insights (Jennifer Daniels)

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Research Guides

Marketing - MK 8115: Consumer Insights (Jennifer Daniels)

Finding Books and More

Selected books and resources about Marketing and Buyer Behavior

Suggested Subject Terms and Keywords

Keyword searches

Subject Term Searches

Contact Us

Social

University Library

Research

Services & Spaces

Special Collections

Giving to the Library

About