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Research Guides

Marketing - MK 8115: Consumer Insights (Jennifer Daniels)

A course guide for the students taking MK 8115: Consumer Insights with Professor Jennifer Daniels.

Consumer analysis resources online

By using consumer analysis, we can identify segments or groups within a population that have similar needs and answer: 

  • Who is buying a product or service? 
  • Where do they live? 
  • What is their income? 
  • What are their ages? 

The following websites can be used in combination with library databases to conduct consumer analysis:

Supplemental Online Resources