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Case Competition - Business Resources: Customers & Brands

Brands

Brand information can be readily available, or very difficult to find. These resources should help you get started with finding information about who is buying brands and products.

Demographics

Among the library's demographic resources are print and electronic books as well as databases.  Some demographic databases and websites are:

 

Customer groups

These resources will help you find information about broad demographic groups and categories: more specialized information may be located, but often will require looking into local resources such as Chambers of Commerce, city governments or neighborhood associations. For example, the City of Decatur has basic city demographic information available in the business section of the city website.