Who Owns the Media?
What's a 10-K???
For quick definitions of business terms,
check out to the
Washington Post's
Business A to Z.
Company Research Databases
All databases are accessible off-campus with campus ID & password authentication.
| Database Name | What it's good for... |
| Hoover's |
|
| Mergent Online |
|
| Business Source Complete |
|
What the *#$& is a SWOT Report and how do you get one?
SWOT stands for
Strengths Weaknesses Opportunities Threats
- Prepared by Datamonitor and Global Data, impartial financial research firms
- Think of them like a doctor’s medical chart: meant to give a quick overview of the patient’s health (but the patient = a large corporation)
How to get a SWOT report:
- Go to Business Source Complete
- Click on SWOT Analyses:

- Search your company's name:

- You should land at your company’s SWOT page, listing reports for all available years:

Arts Librarian |
Links: Profile & Guides |



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