NOTE: All databases are accessible off-campus with campus ID & password authentication.

SWOT stands for...

Strengths    Weaknesses    Opportunities    Threats

• Prepared by companies like Datamonitor and MarketLine: impartial financial research firms
• Think of them like a doctor’s medical chart: meant to give a quick overview of the patient’s health (but the patient = a large corporation)

How to get a SWOT report:

1. Go to Business Source Complete
    
2. Go to the Advanced Search, type in the company name, and select "CO Company Entity" from the "Select a Field" menu:
   
    
3. Limit to SWOT Analyses only by clicking "Show More" in the Source Types area (under "Refine Results"):