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Company research is a key skill across business disciplines. Beyond school research, this skill is important when you're considering a job change, preparing for an interview, trying to make investment decisions, or doing business with a company. Some resources and things to consider when researching a company:
- Is this company public or private? It can be more difficult to find information about private companies.
- Mergent is an easy-to-use database to gather basic background information about a company, including basic sales, contact information and the company's status as public or private.
- NetAdvantage is a comprehensive database to search for company analysis and investment research covering over 3 million global public and private companies.
- Private company financial information is less likely to be available, but estimates may be included in NetAdvantage and ReferenceUSA.
- Is the company in the news lately? Try these sources for news, magazines and journal articles:
- SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis reports are available for many companies through Business Source Complete and provide a good overview of the company's current environment.