Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Master of Marketing: Market Share

Market Share

Market share information information is available in a number of resources available through the library. It can be tough to find this information, especially for small industries or specific segments of industries. As you're looking for information, try these options:

  • Look in trade publications for the industry and related industries
  • Include terms such as sales or ranking in your search term
  • Search for the broader industry when necessary
  • Consider alternate information & extrapolate: finding sales of iPod covers might be difficult but sales of iPods is easier