Master of Marketing: Market Share

Market share information information is available in a number of resources available through the library. It can be tough to find this information, especially for small industries or specific segments of industries. As you're looking for information, try these options:

• Look in trade publications for the industry and related industries
• Include terms such as sales or ranking in your search term
• Search for the broader industry when necessary
• Consider alternate information & extrapolate: finding sales of iPod covers might be difficult but sales of iPods is easier