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Master of Marketing: Industry Research

Industry Reports in ABI/INFORM Collection - Global Industries

ABI/Inform Collection provides access to industry reports by country. The report titles include the country. The industry name is a little harder to predict in the title field. Clothing, for example, might be covered under the apparel, fashion, or textile industries. With that in mind, the most efficient way to search for industry profiles by country is to use the (default) Advanced Search screen is to enter the country and the industry into the search boxes and select the "title" field for the country. If I were searching for reports on the farming industry in Germany I would construct my initial search something like this:

                

Before you run your search you should should limit your results by Document Type. Scroll down the page a bit to see the Document Type limiting option and use the Industry Report option to make sure you are targeting Industry Reports. 

IBISWorld - Try this first for US Industries

IBISWorld is our most comprehensive source of industry level data.  You can search for industry information by classification code, industry description, industry keywords, or company name. 

It also includes "Business Environment Reports" that offer short summaries of data and analysis on over 250 economic drivers, categorized in seven “environments” that surround the economy.

GSU subscribes only the US modules.

Passport - Global Industries & Branding

Finding Industry Analysis

  1. Click on the Industries tab.
  2. Use the Industries tool bar on top the front page to select your industry.
  3. Use the Explore Analysis on the ensuing page to select the analysis you want.
  4. Then narrow into your search by selecting your industry heading.
  5. Choose Analysis or leave it at "All."
  6. Choose Category
  7. Choose Geography
  8. Click GO to see your results

 

Industry Profiles in Business Source Complete

Business Source Complete provides access to Industry Profiles by Country. Use the Industry Profile option under the Publication Type limiter.