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ACCT8610: Library Resources for Case Analysis: Business Data Sets

Video Tutorial: Finding Data Sets

Small & Local Businesses Data

Mapping Business/Demographics Data

Corporate/ Economics Data

  • WRDS Audit Analytics - Audit Analytics is a premium company intelligence service providing independent research to the investment, accounting, insurance, legal, regulatory and academic communities.
  • Bloomberg is a computer system for professionals in business (primarily finance) and other industries to access, monitor and analyze real-time financial market data and place trades on its electronic trading platform. The system also provides up-to-date news, price quotes and messaging across its network.  Click here for the Bloomberg terminal locations.

Branding & Consumer Behavior Data

Reading the MRI Reports

The report below show the number of people who owned or leased a Toyota Prius at the time of the Spring 2017 survey was conducted.

  • Detail- This is the consumer behavior we have selected.
    • In this example the Detail is the number of people who owned or leased a Prius at the time of the survey.
  • Target- Demographic or media consumption category.
  • Index- A calculated probability using 100 as a base. Targets with an index higher than 100 are more likely than the average person to exhibit the behavior in the detail. 
  • Red Text items in red are derived from a sample of 50 respondents or less and should not be considered reliable.