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WSB Radio History: RadiOwls

This guide chronicles the history of Atlanta's first radio station.

A Listener's Club

When WSB signed on the air in 1922, it enlisted listeners to join a listeners' club where members were known as WSB Radio Owls. Most listened at night when the station could be picked up throughout the United States.

WSB received many letters and post cards from listeners all over the country and by sending a postcard with the picture of General Manager Lambdin Kay on the front and the schedule of WSB shows on the back.

"A Wish One Christmas Gift We Ask Of You --

Good Friend of 1922 --

Will You Stand By For WSB Again In 1923?

We're Going To Hope So, Anyway --

 Yours Most Sincerely, Lambdin Kay"

Later on the station would send membership cards and letters to listeners. A stamp was also issued in 1927; radio listeners would often put radio station stamps into "DX" books, popular in the early days of radio.

Special Collections and Archives

Special Collections and Archives
Music and Popular Culture Collections

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Georgia State University Library
100 Decatur Street, SE
Atlanta, Georgia 30303-3202

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