Module 11 - Opportunity Screening - ENI 3101: Entrepreneurial Thinking - GSU Library Research Guides at Georgia State University

Discover Tool - Background Info

GSU Library - Discover Tool
The Discovery Tool is a general search for your business start-ups. Enter a keyword about your business in the search box, for example, "T-shirt trends" or " mobile oil change." It's helpful to put the parentheses around the keywords to narrow your search.

Video Tutorial: Opportunity Screening

Note: University Reporter is now MRI|Simmons Insights. Please see the MRI|Simmons video tutorial to help you find your focused customer groups.

Business Librarian

Daniel Le

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Subjects: Accounting, Business, Computer Information Systems, Entrepreneurship and Innovation, Finance, Health Administration, Hospitality, Institute of Insight, International Business, Management, Marketing, Real Estate, Risk Management & Insurance

Databases for Opportunities Screening

IBISWorld - Opportunities and Competitors in the Industries

IBISWorld is our most comprehensive source of industry level data. You can search for industry information by industry keywords, company name, or industry code.

It also includes "Business Environment Reports" that offer short summaries of data and analysis on over 250 economic drivers, categorized in seven “environments” that surround the economy.

IBISWorld U.S. Industry Research This link opens in a new window
Provides economic, demographic, and government data on American and global industries. Reports include information industry performance outlooks, products, markets, the competitive landscape, and key statistics.
Passport This link opens in a new window
Euromonitor International's Passport is a global market research database that provides statistics, analysis, reports, surveys, and breaking news on industries, countries, and consumers worldwide.

Demographics - US Census Mapping

Quality demographic information is important when developing business and marketing plans. SimplyAnalytics is a mapping tool based on the US Census and consumer data to help you assess your market by allowing you to map demographic and economic data.

Finding Your Customer Base

MRI-Simmons Insights This link opens in a new window
MRI-Simmons Insights (formerly University Internet Reporter) provides summary tables of key audience and product usage data.

Use the Quick Reports function to generate your focused customer groups

ENI 3101: Entrepreneurial Thinking: Module 11 - Opportunity Screening