Skip to Main Content

Research Guides

Marketing - MK 4100: Buyer Behavior (Professor Daniels)

Use this guide to learn about library resources that will be useful for students in Jennifer Daniel's Buyer Behavior class.

Consumer analysis resources online

By using consumer analysis, we can identify segments or groups within a population that have similar needs and answer: 

  • Who is buying a product or service? 
  • Where do they live? 
  • What is their income? 
  • What are their ages? 

The following websites can be used in combination with library databases to conduct consumer analysis:

Supplemental Online Resources