GSU Library Research Guides: ACCT4610: Library Resources: Business Data Sets

Small & Local Businesses Data

ReferenceUSA
Provides business and consumer research in a full-service platform that can create market plans, conduct competitive analysis, raise funds, and locate people.

Branding & Consumer Behavior Data

MRI-Simmons Insights
MRI-Simmons Insights (formerly University Internet Reporter) provides summary tables of key audience and product usage data.

Business Librarian

Christina Gangwisch

she/her

Email Me

Contact:

404-413-2855

Subjects: Accounting, Business, Computer Information Systems, Entrepreneurship and Innovation, Finance, Health Administration, Hospitality, Institute of Insight, International Business, Management, Marketing, Risk Management & Insurance

Corporate/ Economics Data

Wharton Research Data Services (WRDS)
A web-based business data research platform providing access to financial, economic, and marketing data through a web-based interface.

WRDS Audit Analytics - Audit Analytics is a premium company intelligence service providing independent research to the investment, accounting, insurance, legal, regulatory and academic communities.

Bloomberg is a computer system for professionals in business (primarily finance) and other industries to access, monitor and analyze real-time financial market data and place trades on its electronic trading platform. The system also provides up-to-date news, price quotes and messaging across its network. Click here for the Bloomberg terminal locations.

Reading the MRI Reports

The report below show the number of people who owned or leased a Toyota Prius at the time of the Spring 2017 survey was conducted.

Detail- This is the consumer behavior we have selected.
- In this example the Detail is the number of people who owned or leased a Prius at the time of the survey.
Target- Demographic or media consumption category.
Index- A calculated probability using 100 as a base. Targets with an index higher than 100 are more likely than the average person to exhibit the behavior in the detail.
Red Text - items in red are derived from a sample of 50 respondents or less and should not be considered reliable.

Mapping Business/Demographics Data

SimplyAnalytics
SimplyAnalytics contains 100,00+ data variables covering demographic, historical census data from 1980, real estate, housing, employment, consumer spending, consumer behavior, health data and over 23 million businesses from D&B.
A mapping, analytics, and data visualization app with 100,000+ data variables, including demographic data from the US Census dating back to 1980, and the American Community Survey (ACS), consumer spending data from the Consumer Expenditure Survey (CEX), and D&B's Premium business directory providing access to over 30 million US business profiles. The MRI-SimmonsLOCAL consumer behavior dataset is also available, which includes data on over 8,000 brands, 450 categories, and detailed lifestyle data. The Claritas PRIZM Premier marketing segmentation system enables users to understand lifestyle characteristics of places or identify target market segments. Users also have access to the CDC PLACES health dataset that includes 27 diverse health measures, such as Health Outcomes, Prevention, Risk Behaviors, and Health Status. Data is largely available down to the block group level, and custom locations can be created. Users may log in as a Guest, or create an account to save their work.