GSU Library Research Guides: *Statistics and Data: Business

Marketing

MRI-Simmons Insights This link opens in a new window
MRI-Simmons Insights (formerly University Internet Reporter) provides summary tables of key audience and product usage data.
SimplyAnalytics This link opens in a new window
SimplyAnalytics contains over 75,000 data variables covering demographic, historical census data from 1980, real estate, housing, employment, consumer spending, consumer behavior, health data and over 23 million businesses from D&B. The database also includes value-added health care survey data (public health), and marketing data from Simmons Research with information on over 8,000 brands and 450 categories as well as Claritas PRIZM consumer lifestyle segmentation including attitude and behavior data.. Note: Patrons are not required to create an account but can "Sign in as a guest" (in the Sign In box, under the "Create an Account" button). Your work will not be saved if you sign in as a guest.
Passport This link opens in a new window
Euromonitor International's Passport is a global market research database that provides statistics, analysis, reports, surveys, and breaking news on industries, countries, and consumers worldwide. Covers consumer and industrial market details from over 200 countries and 27 industries with historic data from 1997 and forecasts through 2020. Please note: This resource is restricted to GSU faculty, students and staff and is not available to walk-in users.

Mergent Online This link opens in a new window
Provides U.S. company data for over 15,000 public companies and their SEC filings, U.S. annual reports, plus international company data for approximately 17,000 companies, international annual reports, FactSheets, and country information. Now includes Investext.
ReferenceUSA This link opens in a new window
Provides business and consumer research in a full-service platform that can create market plans, conduct competitive analysis, raise funds, and locate people. The web-based database, a service of Infogroup, contains information on over 20 million businesses and over 200 million consumers.

Bureau of Labor Statistics:Industries at a Glance
Provides a ‘snapshot’ of national data obtained from different BLS surveys and programs. Many programs also produce additional industry detail, including state, county, and metropolitan area data.
County Business Patterns
This series includes the number of establishments, employment during the week of March 12, first quarter payroll, and annual payroll. In addition, the record layouts and the references for industry and geographies are available within their year.
Annual Survey of Manufacturers
The Census Bureau's Annual Survey of Manufactures (ASM) provides sample estimates of statistics for all manufacturing establishments with one or more paid employee.
Retail Trade Reports from the US Census Bureau
Provides comprehensive data on retail economic activity in the United States.
Wholesale Trade Reports from the US Census Bureau
Provides comprehensive data on wholesale economic activity in the United States.
Service Industry Reports from the US Census Bureau
Provides comprehensive data on service activity in the United States.

Key Business Ratios Online (KBR) This link opens in a new window
ATLANTA CAMPUS ONLY. Provides online access to competitive benchmarking data. This tool examines industry benchmarks compiled from D&B's database of public and private companies and providing solvency, efficiency, and profitability ratios, and industry norms.