Quality demographic information is important when developing business and marketing plans. There are a wide variety of resources available, including library subscriptions, print resources and websites that may help find the demographic information you need. The resources below will help you assess your market by allowing you to map democratic and economic data.
SimplyAnalytics contains 100,00+ data variables covering demographic, historical census data from 1980, real estate, housing, employment, consumer spending, consumer behavior, health data and over 23 million businesses from D&B.
A mapping, analytics, and data visualization app with 100,000+ data variables, including demographic data from the US Census dating back to 1980, and the American Community Survey (ACS), consumer spending data from the Consumer Expenditure Survey (CEX), and D&B's Premium business directory providing access to over 30 million US business profiles. The MRI-SimmonsLOCAL consumer behavior dataset is also available, which includes data on over 8,000 brands, 450 categories, and detailed lifestyle data. The Claritas PRIZM Premier marketing segmentation system enables users to understand lifestyle characteristics of places or identify target market segments. Users also have access to the CDC PLACES health dataset that includes 27 diverse health measures, such as Health Outcomes, Prevention, Risk Behaviors, and Health Status. Data is largely available down to the block group level, and custom locations can be created. Users may log in as a Guest, or create an account to save their work.
An online data and mapping tool that enables government, commercial, non-profit and academic institutions to access data about communities and markets across the US. Use it for research, market studies, business planning, site selection, grant applications and impact analysis.
These resources will help you find information about broad demographic groups and categories: more specialized information may be located, but often will require looking into local resources such as Chambers of Commerce, city governments or neighborhood associations. For example, the City of Decatur has basic city demographic information available in the business section of the city website.
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