Purpose: to understand social phenomenon from a holistic perspective
Sampling and sample size: small sample sizes with a non-random sample
Data type: interviews, focus groups, ethnographies, open ended-questions
Note: There are exceptions to sampling & sample size and data type
Purpose: to understand a subset of social phenomenon through statistical analysis
Sampling and sample size: large sample sizes with a representative sample
Data type: surveys, scales, and other numerical data
Note: There are exceptions to sampling & sample size and data type
Purpose: to understand a social phenomenon through statistical analysis and a holistic perspective
Sampling and sample size: both small qualitative and large quantitative samples
Data type: BOTH qualitative and quantitative data
Note: There are exceptions to sampling & sample size and data type
