Information sources for business come in a variety of types. Some of the most common types you will use include:
1. Is your company private or public? To determine if your company is private or public, use ReferenceUSA.
2. If your company is private, continue to retrieve data from ReferenceUSA. Financial information for private companies may be limited since they are not required to file with governmental agencies. The financial estimates available on ReferenceUSA should meet the requirements for your BCOM assignment.
3. If your company is public, you can still use Reference USA, but MergentOnline provides more complete information on public companies.
4. For customer and SWOT analyses, use the "Company Profiles" in Business Source Ultimate to get the full reports. Note: Smaller private and public companies may not be available. Please contact your Business Librarian for additional research help.
5. For your company's core values and motivation forces, use the company descriptions in the databases, but the best source can be found on the company websites. The links to the company websites are listed in databases. At the company website, you can look for this type of information under the "Vision & Mission", "About Us", or "Who Are We" headings.
6. For specific instructions on how to find company information, please review the video tutorials below and the "Research Companies" Box.
While the library has some journals, magazines & trade publications in print on the first floor of Library North, far more are available through the databases that are available. A selection of some places to start with research:
The Library has a number of books focused on communication in business. Some of these items are listed below. To find others, check the items close to these on the library shelves, or try searching for some of these terms: