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BCOM 3950 - Business Communication and Professional Development: Research Resources

Types of information

Information sources for business come in a variety of types. Some of the most common types you will use include:

  • Newspapers
  • Trade publications
  • Magazines
  • Scholarly journals

Atlanta Business Chronicle's Book of Lists

Online Atlanta Business Chronicle newspaper and Book of Lists

is accessible through GSU internet on campus.

When off-campus, access it through the GSU VPN.  Here are the instructions to download the GSU VPN into your personal computers.

Note: Once logged in, you can follow a link to the Book of Lists. Robinson College of Business' license is for up to 70 users on the site at a time.  If you receive a message that all subscriptions are currently being used when you login, please check back later.

The 1-2-3 of Company Search - Decision Chart

Tips on how  to find your company information:

1.  Is your company private or public?  To determine if your company is private or public, use ReferenceUSA.

2. If your company is private, continue to retrieve data from ReferenceUSA.  Financial information for private companies may be limited since they are not required to file with governmental agencies. The financial estimates available on ReferenceUSA should meet the requirements for your BCOM assignment. 

3. If your company is public, you can still use Reference USA, but MergentOnline provides more complete information on public companies.

4. For customer and SWOT analyses, use the "Company Profiles" in Business Source Ultimate to get the full reports. Note: Smaller private and public companies may not be available. Please contact your Business Librarian for additional research help. 

5. For your company's core values and motivation forces, use the company descriptions in the databases, but the best source can be found on the company websites. The links to the company websites are listed in databases.  At the company website, you can look for this type of information under the "Vision & Mission", "About Us", or "Who Are We" headings.

6. For specific instructions on how to find company information, please review the video tutorials below and the "Research Companies" Box.

Article Resources

While the library has some journals, magazines & trade publications in print on the first floor of Library North, far more are available through the databases that are available. A selection of some places to start with research:

Books in the Georgia State University Library

The Library has a number of books focused on communication in business. Some of these items are listed below. To find others, check the items close to these on the library shelves, or try searching for some of these terms:

  • Interpersonal communication
  • Business communication
  • Business etiquette
  • Intercultural communication
  • Business presentations

Sample Resources

Private or Public Company? Finding Private Company Data

Finding Public Company Information

Finding Customer and SWOT Analysis