Skip to Main Content

MK 4100: Buyer Behavior (Dr. Turner)

Use this guide to find information and resources for Dr. Turner's Buyer Behavior course.

Your Assignment

You should always carefully review the instructions for the assignment that your professor has provided in iCollege and/or given to you during class before choosing your topic or starting your research. 

Pro tip: If you are meeting with a librarian for help, please bring or share a copy of the assignment with them during your research appointment or walk-in session. Providing a copy of the assignment ensures that they will guide you to the best information and resources. 

Your Written Report

As part of your assignment, your professor has asked you to complete a written report. Please review the syllabus for details about the components that your report needs to include, as well as the evaluation criteria that your professor will use to grade your work.

If you need help brainstorming ideas, see the Writing Tutorial for Excelsior Online Writing Lab.

Acing Your Presentation

You have also been asked to create a presentation. Creating a successful presentation takes different skills than writing a paper. Before you get started, take a look at the video from Wienot Films for some helpful suggestions: