University Reporter (formerly MediaMark Reporter or MRI+) is a database that contains information about purchasers of brands, product types and media consumers. The data is drawn from MRI's Survey of the American Consumer. Each year the survey is issued to 25,000 consumers in their homes. Interviewers observe and verify household and respondent characteristics and collect demographic and media usage data. The survey focuses on product and media data.
You will need to register an account to use University Reporter
Note: The registration code changes every year. Additionally, each account expires every 6 months (June 30th and December 31st each year). You will need to re-register after those dates. The Registration Code, though, is good for the entire calendar year. If you register in January you can use the same registration code to re-register the following July.