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On Display at the Clarkston Library 2022 and Beyond: Our Current Display

The third in a collection of Clarkston Library Displays.

Our Current Display

Breaking the Menstrual Taboo

Abdul, Geneva
"antone's New Color Joins a Movement to Destigmatize Menstruation: Period Red"
New York Times
Business/Financial, Oct 01, 2020, p.B5.
ProQuest New York Times
Pantone, the color registry company, has introduced a new shade -- Period red -- that it hopes will get people talking about a part of life that often goes unmentioned. By focusing on menstruation, Pantone said, it wants to overturn a taboo and draw attention to a regular life phase with a color that is "energizing" and "dynamic."
Abdul, Geneva

Bachman, Rachel.
"ore Female Athletes Talk about a Taboo: Their Periods; as Criticism of Coaching Methods for Female Athletes Grows, Leaders Like New York City Marathon Winner Shalane Flanagan Say Women Shouldn't Stop Menstruating because of Hard Training."
Wall Street Journal
(Online), Nov 18, 2019.
ProQuest Wall Street Journal
In May 2017, elite marathon runner Shalane Flanagan tweeted a very personal piece of information. In all her years of training and competing against the best in the world, she wrote, she had never missed a menstrual cycle. Five months later, she won the New York City Marathon.
Bachman, Rachel

De Troyer, Kristin. Wholly Woman, Holy Blood: a Feminist Critique of Purity and Impurity,
Trinity Press International, 2003.
Call # BL458 .W52
his is the first book to take a broad interdisciplinary approach to the relationship between female blood and issues of purity and impurity. Well-known women scholars examine blood and purity laws, especially as those laws have been passed down in the biblical literature and in the Roman Catholic tradition.

Crane your neck to see lots of supplies for that time of the month.
Its a menstrual hut
You hope you have a quarter. You hope the machine works. It would be better if the tampons were free.

Fahs, Breanne. Out for Blood: Essays on Menstruation and Resistance,
SUNY Press, 2016.
Call # EBSCOHost Academic eBook Collection
Transporting the reader to worlds in which Komodo dragons prey on menstruating women, artists prowl the streets of Spain in blood-stained pants, and the myths of women bleeding in synchrony with each other are drawn and redrawn, these eleven essays on menstruation and resistance evoke thought-provoking tensions between silence and confrontation, shame and rebellion, and compliance and disobedience
EBSCOHost Academic eBook Collection

Grahn, Judy. Blood, Bread, and Roses: How Menstruation Created the World,
Beacon Press, 1993.
Call # GN484.38 .G73
Far more than a biological event, menstruation was a recognized mark of female power, a source of ritual and of awe. The influence of early menstrual rites remains visible in our culture today. According to Judy Grahn, the ancient rites explain much of contemporary material culture - why women wear lipstick and eye makeup and adorn themselves with earrings and hair clasps, or why forks, bowls, chairs, rugs, and shoes originated, for instance.

Gravelle, Karen., et al. The Period Book: Everything You Don’t Want to Ask (but Need to Know),
Illustrated by Debbie Palen, Walker & Co., 1996.
Call # QP263 .G73
Explains what happens at the onset of menstruation, discussing what to wear, going to the gynecologist, and how to handle various problems. What is my period exactly? Do I need to see a doctor? What does it feel like to wear a pad? What if I get my period at school? Karen Gravelle and her fifteen-year-old niece, Jennifer Gravelle, have written a down-to-earth and practical book that answers any questions you might have about your period, from what it is and what it feels like, to how to choose pads and tampons, to how to talk to your parents about it.

Guerrero, Desirée.
"All Genders, Period."
no. 1105, Oct. 2019, p. 31.
MAS – Ultra School Edition
These innovative new products are proving that gender is irrelevant when it comes to sexual and reproductive health.
Guerrero, Desirée.

Kauder-Nalebuff. My Little Red Book,
1st ed., Twelve, 2009.
Call # HQ796 .N28
My Little Red Book is an anthology of stories about first periods, collected from women of all ages from around the world.

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Makhijani, Pooja.
"Menstruation Gets a Gen Z Makeover."
New York Times.
Online, Jan 20, 2022.
ProQuest New York Times
Young people want alternatives to disposable tampons and pads — and they’re not embarrassed to talk about it.
Makhijani, Pooja.

Menstruation: Breaking the Silence,
Great North Releasing.
Films on Demand, 1996. Call # Films on Demand
In this program, we meet artists and activists who are challenging taboos surrounding menstruation, often in outrageous ways that may shock some viewers. The program also explores menstruation's impact on society and its role as a rite of passage.

Newton, Victoria Louise. Everyday Discourses of Menstruation: Cultural and Social Perspectives,
algrave Macmillan UK, 2016.
Call # Ebook Central
Menstruation is a topic which is both everyday and sensitive. From Leviticus to Pliny, to twentieth-century debates around "menotoxin," to advertising and "having the painters in," Victoria Newton's book offers a lively and innovative exploration of the social and cultural dimensions of menstruation. Through in-depth interviews with men and women, the book explores the many different ways in which this sensitive topic is spoken about in British culture. Looking specifically at euphemism, jokes, popular knowledge, everyday experience and folklore, the book provides original insights into the different discourses acting on the menstruating body and encourages debate about how these help to shape our everyday attitudes towards menstruation.
Ebook Central

Rosewarne, Lauren. Periods in Pop Culture Menstruation in Film and Television,
Lexington Books, 2012.
Call # Ebook Central
Investigates the portrayals of menstruation in film and television, spotlighting a paradox of a common bodily occurrence still causing controversy, fear, and offense. This is the first book to focus exclusively on media representations of menstruation and to undertake a comprehensive analysis of its depictions.

Røstvik, Camilla Mørk.
"Blood Works: Judy Chicago and Menstrual Art Since 1970."
Oxford Art Journal,
vol. 42, no. 3, Dec. 2019, pp. 335–53.

Art & Architecture Complete.
n the span of two years, Judy Chicago created three artworks about menstruation. First, the unpublished play My Menstrual Life in December 1971, in collaboration with University of California, Berkeley political scientist Isabel Welsh. Second, she made the photolithograph Red Flag in 1971.Third, in 1972 Chicago created the installation Menstruation Bathroom as part of the fminist exhibition Womanhouse. In the almost fifty years that have passed, menstrual discourse has ballooned as activists, academics and artists reach larger audiences than ever before, exemplified in popular discourse when the magazine Newsweek defined 2015 as the "Year the fight to end period shaming is going mainstream.
Røstvik, Camilla Mørk.

Thinx Period underware on a model.
Hello Brand Menstrual Cup
Out for Blood

Stein, Elissa., and Susan Kim. Flow: The Cultural Story of Menstruation,
First edition, St. Martin’s Griffin, 2009.
Call # QP263 .S73 2009
n this hip, hilarious and truly eye-opening cultural history, menstruation is talked about as never before. Flow spans its fascinating, occasionally wacky and sometimes downright scary story: from mikvahs (ritual cleansing baths) to menopause, hysteria to hysterectomies - not to mention the Pill, cramps, the history of underwear, and the movie about puberty they showed you in 5th grade.

Terlep, Sharon.
"Kotex Decides Women's Blood is Red, Not Blue; New Maxi-Pad Ads, Taking a Page from Startups, Depict Lifelike Menstrual Blood."
Wall Street Journal.
(Online), Jan 23, 2020
ProQuest Wall Street Journal
Blood is no longer blue for Kotex. A new ad campaign for the Kimberly-Clark Corp. brand is using a realistic-looking red fluid, rather than the ubiquitous antiseptic-blue liquid, to represent menstrual blood. Kimberly-Clark's approach to marketing its U by Kotex products on social media and streaming TV comes as more companies look to tap into a movement to end the squeamishness and stigma around women's health and grooming needs, from body hair to bladder leaks and menopause, that have been standard in such marketing for decades.
Terlep, Sharon.

Winkler, Inga T.
"Human Rights Shine a Light on Unmet Menstrual Health Needs and Menstruation at the Margins."
Obstetrics and Gynecology
vol. 133, no. 2, 2019, pp. 235-237.

Menstruation and menstrual health are moving from the margins to the center in the media, in policymaking, and in the scholarly literature in various fields, including public health. The article by SebertKuhlmann et al2(see page 238) finds that almost two thirds of women participating in the study “were unable to afford needed menstrualhygiene supplies” over the course of a year. The article provides a welcome shift, turning the gaze inward to focus on the neglected needs of low-income women in the United States, a resource-rich country characterizedby vast inequalities and significant deprivations.
Winkler, Inga T.

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To see past Clarkston library displays, please visit the Display Archives.

The title of this display says it all. The articles and other resources on this web page and on the display board discuss: periods, attitudes towards menstration, changes in those attitudes,"period poverty,", and menstruation as business and a source for innovation. It shouldn't have to be taboo. This display does not endorse any products or services that it mentions. All views are the book and article authors, or those of the display creator, Eileen H. Kramer.

Menstruation: Let's Talk About It

Menstrual Taboo and Seclusion

Adhikari, Rojita.
"Bringing an End to Deadly ‘Menstrual Huts’ Is Proving Difficult in Nepal."
no. 368, 2020, p. m536.
Chhaupadi [menstrual seclusion] is a deeply rooted and centuries old Hindu practice used primarily in parts of far western and midwestern Nepal. It’s based on the belief that women and girls are impure, unclean, and untouchable during menstruation. When women have their periods, they are not allowed to do a range of everyday activities and are banished into "menstruation huts" to live and sleep.
Adhikari, Rojita.

Coutinho, Elsimar M., et al. Is Menstruation Obsolete?
Oxford University Press, 1999.
Call # Ebook Central
The authors argue that regular monthly bleeding is not the "natural" state of women, and that it actually places them at risk of several medical conditions of varying severity. They maintain that while menstruation may be culturally significant, it is not medically meaningful.

Dunnavant, Nicki, and Tomi-Ann Roberts.
"Restriction and Renewal, Pollution and Power, Constraint and Community: The Paradoxes of Religious Women’s Experiences of Menstruation."
Sex Roles.
vol. 68, no. 1–2, 2013, pp. 121–131.
Education Source
Across cultures and historical time, menstruation has tended to be perceived as mysterious, dangerous and potentially contaminating. Most world religions place prohibitions on and prescribe codified purity rituals for menstruating women. We surveyed 340 religious and nonreligious women from the Rocky Mountain West region of the United States regarding their attitudes and experiences of menstruation.
Dunnavant, Nicki, and Tomi-Ann Roberts.

Fabia?nova?, Diana., et al. Red Moon: Menstruation, Culture & the Politics of Gender,
Ubak Producciones and Avenue B, a Media Education Foundation Release, Directed by Diana Fabia?nova?, Written by Diana Fabia?nova?, Kanopy Streaming, 2014.
Call # Kanopy
Red Moon confronts one the world's oldest and most pervasive taboo subjects. With humor and refreshing candor, the documentary provides a fascinating, often ironic, take on the absurd and frequently dangerous cultural stigmas and superstitions surrounding women's menstruation.

Freidenfelds, Lara. The Modern Period: Menstruation in Twentieth-Century America,
Johns Hopkins University Press, 2009.
Call # Ebook Central
The Modern Period examines how and why Americans adopted radically new methods of managing and thinking about menstruation during the twentieth century. In the early twentieth century women typically used homemade cloth "diapers" to absorb menstrual blood, avoided chills during their periods to protect their health, and counted themselves lucky if they knew something about menstruation before menarche. New expectations at school, at play, and in the workplace, however, made these menstrual traditions problematic, and middle-class women quickly sought new information and products that would make their monthly periods less disruptive to everyday life.

Hoskins, Janet.
"The Menstrual Hut and the Witch’s Lair in Two Eastern Indonesian Societies."
vol. 41, no. 4, 2002, p. 317-335.
MasterFILE Elite
Menstrual huts are associated with ideas of pollution, mysogyny, and intersexual tension in the literature, but in Huaulu, Seram, I found an ambivalently charged but not necessarily negative view of female bodies. In contrast the Kodi of Sumba do not seclude women during menstruation, but do link menstrual contamination to venereal disease, herbalism, and witchcraft.
Hopkins, Janet.

A woman lounges in period panties while she talks on a cell phone.

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Hufnagel, Glenda Lewin. A History of Women’s Menstruation from Ancient Greece to the Twenty-First Century Psychological, Social, Medical, Religious, and Educational Issues,
1st ed., The Edwin Mellen Press, 2012.
Call # EBSCOHost Academic eBook Collection
Hufnagel chronicles the historical inaccuracies in understanding menstruation which have contributed to viewing women as a “second sex” and perpetuated feelings of shame. Her argument claims that only in the last few decades has science begun to fully understand the issue. Subsequent social and psychological treatment of menstruation in recent years has helped women to have an increased sense of comfort with their bodies.
Although consumption taboos are prevalent in everyday life, consumer research interest in the topic remains scant and focuses mostly on taboo products. This research moves by focusing on taboo persons and explores how barriers are presented in consumption choices for such individuals. A qualitative research design was used in the study and in-depth interviews were conducted with 31 women from middle and upper income classes who showed an inclination to purchase sustainable menstrual products (SMPs). This study analyses how the intimate and private consumption of SMPs gets transformed into a complex socially embedded consumption choice.
Meenakshi, N.

Nour, Nawal M.
"Menstrual Huts: A Health and Human Rights Violation."
Obstetrics and Gynecology.
vol. 136, no. 1, 2020, pp. 1–2.
The term, chhaupadi(pronounced ChOW-pa-dee), combines the Nepali words for menstruation and women to mean “one who bears impu-rity.” It refers to the persistent practice in rural areas of western Nepal ofphysically isolating menstruating women and girls. This Hindu tradition stems from the belief that the king of the gods cursed women with menstruation, rendering them impure or unclean. Though the practice varies in the degree of physical separation, the most radical form forces menstruating girls and women to live in small huts without windows, heat, electricity, or running water. Sequestered inthe dark and exposed to colder nighttime temperatures, in desperationsome women and girls build fires, sometimes with tragic results.
Nour, Nawal M.

Pathak, Sushmita
" Controversial Solution To Menstrual Exile: Building Better Menstrual Huts."
NPR News.
WBUR, August 19, 2021.
Menstrual exile is a tradition etched deeply in some parts of India (as well as other parts of the world)...The hut upgrade is that nonprofit's way of immediately addressing menstrual exile: If you can't get a community to reject the tradition of banishing a woman from her home when she is menstruating, at least make sure the menstrual hut is relatively safe and comfortable.

Period: the End of Menstruation?
Dir. by Giovanna Chesler, Prd. by Giovanna Chesler, G6 Pictures Cinema Guild
Academic Video Online.
Seasonale. Depo-Provera. Lybrel. As pharmaceutical companies develop new drugs that allow women to stop their periods for months and years at a time, Period: The End of Menstruation? investigates the social, cultural and medical implications of this increasingly popular new trend.

The Modern Period Periods in Pop Culture

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"Period Poverty" and Menstrual Equity

Araujo-Hawkins, Dawn.
"A Basic Human Need."
Christian Century.
vol. 139, no. 1, Jan. 2022, pp. 28–31.
MasterFile Elite
Period poverty is the term used to describe inadequate access to period products, and it’s a global issue. Exact numbers are hard to come by—both because menstrual health has historically been ignored by researchers and because menstruation continues to be a source of shame, so period poverty often goes unreported.
Araujo-Hawkins, Dawn.

Calfas, Jennifer.
"More States Consider Free Tampons in School Bathrooms; Wave of Student Activism Helps Fuel Bills in More than a Dozen States."
Wall Street Journal
(Online), Feb 25, 2020.
ProQuest Wall Street Journal
In schools around the country, more girls are making the same request: free tampons. Fueled by a wave of youth activism, students are raising money, lobbying their state representatives and school boards, holding schoolwide assemblies and launching Instagram accounts to help make tampons and other menstrual products free and accessible in their school bathrooms. Lawmakers have taken notice.
Calfas, Jennifer.

Cardoso, Lauren F., et al.
"Period Poverty and Mental Health Implications among College-aged Women in the United States."
BMC Women’s Health
vol. 21, no. 1, 2021, pp. 1–7.
Many young women cannot afford menstrual health products to meet their monthly needs, and this may impact their mental well-being. Improved access to affordable menstrual products is needed to support these young women.
Cardoso, Lauren F., et al.<

Casola, Allison R., et al.
"Menstrual Health: Taking Action Against Period Poverty."
American Journal of Public Health
vol. 112, no. 3, 2022, pp. 374–77.
Globally, period poverty and menstrual health and hygiene management have largely been examined in low and middle-income countries.1 However, this burden is also present in the United States. It is estimated that about one in four US menstruators will experience period poverty during her lifetime. Despite the prevalence, few understand, recognize, discuss, or study this issue domestically.
Casola, Allison R., et al.

Cousins, Sophie.
"Rethinking Period Poverty."
vol. 395, no. 10227, 2020, pp. 857–858.
Efforts have focused on removing tampon taxes or providing free products, but stigma and society's attitudes towards menstruation also need to change. Sophie Cousins reports.
Cousins, Sophie.

Diamant, Anita.
"The Hidden Tax on Women."
Newsweek Global.
vol. 176, no. 14, May 2021, pp. 8–12.
Academic Search Complete

Period poverty is not the same for everyone: it can mean an empty tampon box or nowhere to dry your cloth pads; it can mean no clean water to wash your hands, no toilets to take care of yourself in private and no way to dispose of what you used.
Diamant, Anita.

Diamant, Anita, and Melissa Berton. Period. End of Sentence: A New Chapter in the Fight for Menstrual Justice,
Scribner, 2021.
Call # Ebook Central
Period. End of Sentence illuminates the many ways that menstrual injustice can limit opportunities, erode self-esteem, and even threaten lives. This powerful examination of the far-ranging and quickly evolving movement for menstrual justice introduces today's leaders and shows us how we can be part of the change.

Free Periods.
Free Periods.
Free Periods ltd., 2022
Free Periods is a not for profit organisation fighting to ensure that no young person has to miss out on their education because they menstruate.

Goldberg, Emma.
"Many Lack Access to Pads and Tampons. What Are Lawmakers Doing About It?"
New York Times.
(Online), Jan 13, 2021.
ProQuest New York Times

For decades, lawmakers all over the world were largely silent about the issue of period poverty. But as policymakers and advocates have begun to break the taboo, with female political leaders putting a spotlight on women’s health needs, countries around the globe are devising policies to make these products more accessible.
Goldberg, Emma.

Down to your last pennies and you need supplies

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Gruer, Catlin, et al.
"Menstrual Equity Initiatives at USA Universities: A Multiple Case Study of Common Obstacles and Enabling Factors."
Frontiers in Reproductive Health.
vol. 3, 2021, pp.1-11.
In recent years there has been growing momentum in the USA around addressing issues of “menstrual equity” and “period poverty,” including a proliferation of university-level initiatives seeking to provide access to free menstrual products. This multiple case study examined four such efforts at a diversity of tertiary institutions to identify the factors that facilitated or impeded succes.
Gruer, Catlin, et al.

Jones, Abigail.
"Free Tampons and Pads are Making their Way to U.S. Colleges, High Schools and Middle Schools."
vol. 167, no. 11, Sep 23, 2016.
ABI Inform Collection.
Breaking the taboo of silence surrounding menstruation, means that activists can push to make menstrual products freely available at various educational instiutions.
Eileen H. Kramer.

Krishnan, Sneha, and John Twigg.
"Menstrual Hygiene: A ‘Silent’ Need during Disaster Recovery."
ol. 35, no. 3, 2016, pp. 265–76.
Environment Complete
Post-disaster relief and recovery operations seldom focus on women’s priorities regarding menstrual hygiene. There is an increasing awareness to incorporate inclusive, participatory, and gender-sensitive strategies for implementation of response programmes. This article presents empirical findings related to menstrual hygiene management (MHM), demonstrating it is integral to women’s privacy and safety during recovery.
Krishnan, Sneha, and John Twigg.

Michael, Janet et. al.
"Period Poverty: Why it Should be Everybody's Business."
Journal of Global Health Reports.
vol. 6, 2022, pp.1-4.
riod poverty, defined as a lack of access to menstrual products, hygiene facilities, waste management, and education, affects many women globally causing physical, mental, and emotional challenges. The stigma that shrouds periods further prevents individuals from talking about it. Lack of data and limited research on period poverty are challenges hence more research and engagement are called for. Period poverty like other forms of poverty can be debilitating. It can take different forms and has emotional, physical, and mental health effects on individuals. More than half of the world’s population are menstruating people, it is high time period poverty becomes everybody’s business. Since the world is drowning in plastic, reusable environmentally friendly menstrual products need to be explored. This calls for innovation alongside intersectoral collaboration to ensure access to water and sanitation.
Michael, Janet et. al

Rimmer, Abi.
"eriod Poverty: Five Minutes with . . . Eleanor Wilson."
vol. 362, 2018, p. k2913.
Period poverty is something that doctors will rarely hear about but they will frequently treat patients who experience it. It can be horrible to experience; isolating, upsetting, degrading, and it can really impact on a patient’s dignity.
Wilson, Eleanor as qtd. by Abi Rimmer.

Schmitt, Margaret L. et al.
"A Policy for Addressing Menstrual Equity in Schools: A Case Study From New York City, U.S.A."
Frontiers in Reproductive Health,
vol. 3, 2022, pp. 1-10.
There has been a growth in menstrual equity policy advancements in the U.S.A. in recent years; with much of the new legislation prioritizing the needs of adolescent girls in schools. New York City, a predecessor of this movement, was the first U.S.A. locality to pass such legislation in 2016. The aim of this case study was to better understand the various factors which led to the development, passage and initial implementation of New York City’s Menstrual Equity in Schools Policy.
Schmitt, Margaret L. et al.

Sommer, Marni. et al.
"Menstrual Product Insecurity Resulting from COVID-19–Related Income Loss, United States, 2020."
American Journal of Public Health.
vol. 112, no. 4, 2022, pp. 675-684.
ABI Inform Collection.
Pandemic-related income loss was a strong predictor of menstrual product insecurity, particularly for populations with lower income and educational attainment.
Sommer, Marni. et al.

Period: End of Sentence Wholly Woman

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The Business of Menstruation

Boyers, Lindsay.
"8 Eco-Friendly Period Underwear Brands To Try."
Mar. 2021.
Complimentary Index
Thanks to some seriously innovative companies, "period underwear" has taken on a whole new meaning. A term that used to mean the grungy, bottom-of-the-drawer underwear reserved for wear during your cycle has now evolved into something brilliant. Today's period underwear (also called period panties) fit like regular undies, but are equipped with extra layers of fabric in the gusset that absorb menstrual blood so you can skip the tampon, pad or cup.
Boyers, Lindsay.

Carroll, Melanie.
"Expansion Ahead in Menstrual Products as Investors Line Up"
Sunday Star-Times
Aukland, New Zealand), 10 Oct. 2021, p. 62.
Newspaper Source Plus
A Hawke's Bay [New Zealand] menstrual cup maker is on track to raise at least $1.5 million from investors, many of whom are customers. As of Friday afternoon, The Hello Cup had raised $1.075m in a public offer on investment platform Snowball Effect…The menstrual cup will remain the hero product, but in the next 12 months the company plans to launch six new products including a menstrual disc, pads, and period underwear. Menstrual cups were the fastest- growing period products last year, out of an estimated US$40 billion (NZ$57b) annual spend on period products, McLean said.
Carroll, Melanie.

Ell, Kellie.
"Thinx Panties are Back, Stronger than Ever: Women's Wear Daily."
2019, pp. 7.
ABI Inform Collection
Thinx, the period panties company that launched in 2011, started off by making a big mark on the menstrual cycle industry. The idea was simple: panties that women can bleed right into, eliminating the need to buy disposable sanitary pads and therefore creating less waste. The idea proved to be popular. In its sixth year, Thinx had nearly $40 million in revenues. Executives said sales at the start-up were even higher last year, as the company continues to raise venture capital money, still clearly in growth mode. The private company, which started with just three people, has also grown to include 67 employees, and has plans to grow to around 80 by the end of 2019.
Ell, Kellie.

Miller, Jennifer.
"Shut Up About Your Organic Tampons."
Bloomberg Businessweek.
May 2016, pp. 63–65.
Complimentary Index

The EmpowerPanty sounds revolutionary, but it's not. It's only part of an uprising, one that's been cheered in style pages and promoted by the more than a dozen companies that have—there's really only one word to describe it—flooded the feminine-hygiene market since 2012, all eager to help women deal with that time of the month. Surely you've seen the ads for period panties, organic tampons, and monthly subscription services that mail hygiene products to your door with soothing treats such as tea and chocolate. It's not like there wasn't a need: Packaged-goods conglomerates have barely changed their wares in decades, and their messaging, with perky, smiling women in white pants, is silly and condescending.
Miller, Jennifer.

Testa, Jessica.
"Can These Period Underwear Crusaders Convert You?"
New York Times
Dec 2, 2020
ProQuest New York Times
The Hollywood stylist Karla Welch has found a new calling in an up-and-coming menstrual product. The concept of “blood” and “bleeding” is generally avoided in mass marketing for period products. It was only recently, and with some fanfare, that commercials showed red liquid being absorbed, instead of blue. But when it comes to period underwear — an increasingly popular type of underwear made with extra-absorbent fabric — it’s difficult to avoid. At least when talking to the founders of the Period Company, a brand that was introduced in October, touting period underwear that was more affordable and sustainable than other menstrual products. For them, bleeding is a kind of profound act.
Testa, Jessica.

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