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Research Data Services @ Georgia State University Library: WORKSHOPS ~ Finding Data (Marketing Data)

WORKSHOPS ~ FINDING DATA

Marketing Data Workshop

Marketing Data: Consumers, Products, and Brands


 


This workshop introduces three key marketing resources for finding consumer, product, and brand data: University Internet Reporter (formerly MediaMark/MRI+), SimplyAnalytics, and Passport.

Workshop Topics:

  • Consumer demographics
  • Product usage data
  • Brand and company market share data

Prerequisites: None.