Business Research Sources for Job Seekers

Developed for Bruce Dreyfus's seminars for GSU Alumni

These search tips apply to most search tools. (They don't all work like Google!)

Learn about the Search Tool

Take a moment to learn about the search tool.

  • Look for an "About" page to learn about the kinds of resources in the collection.
  • Look for "Help" or "Search Tips," especially if you are finding your searches are not fruitful. Some of these tools are not intuitive!
  • Look for links to specialized searches, such as company profiles or industry information. (See example)

Results may vary when using the search box and browsing tools.

Use keywords rather than complete sentences

Use the main words of your search rather than complete sentences.

For example, if you want to know about the marketing at Flowers Foods, use Marketing and Flowers Foods as your search terms, NOT "What is Flowers Foods Marketing Campaign?"

Another example: If you want to know about who is designing shoes for athletes completing in the Olympics, you might choose the search terms athletic shoes, designers, and Olympics. Note that I put each concept on a separate line.

Add or modify search terms to get more specific

 Add or modify search terms ....

  • to get more specific about a company or person. (example: Flowers Foods rather than just Flowers.)
  • when you are looking for specific information within your search (example: if you want to know if there are news items about Flowers Foods and gluten-free goods, you might add the word "gluten")

Add or modify search terms


Use the search tool's limiters to control your search

When possible, use limiters and expanders within the tool to control your search. This is usually more effective than adding these words to search box.

Use limiters within the tool to control your search.

Build on your results

Use your results to give you next steps in your search.

  • Identify companies, executives, etc. that you want to research in more depth.
  • Look in the details of your results for additional search terms, such as...
    • Subject terms
    • Industry codes
    • MSA codes (Metropolitan Statistical Areas will search a metro area; for example, the Atlanta, GA MSA includes businesses with addressed in Decatur, Buford, Norcross, etc.)Industry codes can help you locate other companies in the same line of business.