These search tips apply to most search tools. (They don't all work like Google!)
Take a moment to learn about the search tool.
Use the main words of your search rather than complete sentences.
For example, if you want to know about the marketing at Flowers Foods, use Marketing and Flowers Foods as your search terms, NOT "What is Flowers Foods Marketing Campaign?"
Another example: If you want to know about who is designing shoes for athletes completing in the Olympics, you might choose the search terms athletic shoes, designers, and Olympics. Note that I put each concept on a separate line.
Add or modify search terms ....
When possible, use limiters and expanders within the tool to control your search. This is usually more effective than adding these words to search box.
Use your results to give you next steps in your search.