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University Reporter (MRI+): Using University Reporter

Getting Started

When you log into University Reporter you will be prompted to choose an application. Choose the University Reporter application to find product data.

The ensuing page will prompt you to select a study. In most cases, you will want to choose the most recent study available. In this case it's the 2017 Spring Reporter GfK MRI

If you have a specific brand or product in mind, try the search box. In this example I'm interested in information about Toyota Prius buyers:

Otherwise browse select a Category then a Question from the available options:

Toolbar Options

Mouse over the toolbar to see additional functions. Some useful tools include: 

  • Open Saved Report - open a report you have previously saved or upload a Reporter File (.xml)
  • Save Report - allows you to save a report you created. Keep in mind that any saved reports will be lost when your account expires (6/30 and 12/31 
  • Export File - export your current report to excel, PDF or Reporter File (.xml)
  • Reporter Options- not all available targets are shown on the standard reports. Use this tool to add/remove targets, combine targets or modify report settings

Need help?

If you want more information on University Reporter take a look at this PDF tutorial.