When you log into University Reporter you will be prompted to choose an application. Choose the University Reporter application to find product data.
The ensuing page will prompt you to select a study. In most cases, you will want to choose the most recent study available. In this case it's the 2017 Spring Reporter GfK MRI.
If you have a specific brand or product in mind, try the search box. In this example I'm interested in information about Toyota Prius buyers:
Otherwise browse select a Category then a Question from the available options:
Mouse over the toolbar to see additional functions. Some useful tools include:
If you want more information on University Reporter take a look at this PDF tutorial.