GSU Library Research Guides: Marketing: Market Share

Market Share

Market share information information is available in a number of resources available through the library. It can be tough to find this information, especially for small industries or specific segments of industries. As you're looking for information, try these options:

Look in trade publications for the industry and related industries
Include terms such as sales or ranking in your search term
Search for the broader industry when necessary
Consider alternate information & extrapolate: finding sales of iPod covers might be difficult but sales of iPods is easier

Market Share Reporter
This annual print publication gathers market share information from a wide range of sources, often on local or smaller markets. Source information is identified for each table. Arranged by SIC code. Latest edition Library North 2 in reference HF5410 .M35

Passport This link opens in a new window
Euromonitor International's Passport is a global market research database that provides statistics, analysis, reports, surveys, and breaking news on industries, countries, and consumers worldwide.
ABI/INFORM Collection This link opens in a new window
Look under "Document type" limiter to market research reports. Find trade publications under "Source type" limiter. They may include sales and segment information.
Business Source Complete This link opens in a new window
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Business Source Complete includes some market research reports. More importantly, it includes a wide range of trade publications that may include sales and segment information.
Business Market Research Collection: Snapshots This link opens in a new window
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Allows users to conduct company, industry, economic and geopolitical market research overviews on 40+ industries and 40 countries.

Business Librarian

Christina Gangwisch

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