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Mapping Demographics and Consumer Data
Quality demographic information is important when developing business and marketing plans. There are a wide variety of resources available, including library subscriptions, print resources and websites that may help find the demographic information you need. The resources below will help you assess your market by allowing you to map democratic and economic data.
As of April 22, 2019, OUP is no longer the distribution partner for Social Explorer. This database provides access to current and historical census data (back to 1790), demographic information, and interactive demographic maps that can be queried and manipulated; users can also create maps and reports to illustrate, analyze, and understand demography and social change. Note: Create a personal account to save projects.
SimplyAnalytics contains over 75,000 data variables covering demographic, historical census data from 1980, real estate, housing, employment, consumer spending, consumer behavior, health data and over 23 million businesses from D&B. The database also includes value-added health care survey data (public health), and marketing data from Simmons Research with information on over 8,000 brands and 450 categories as well as Claritas PRIZM consumer lifestyle segmentation including attitude and behavior data.. Note: Patrons are not required to create an account but can "Sign in as a guest" (in the Sign In box, under the "Create an Account" button). Your work will not be saved if you sign in as a guest.
Competitors and Markets
Allows you to search for competitors by industry, location and size. It can help small businesses and entrepreneurs find competitors and conduct competitive analysis.
IBISWorld U.S. Industry Research
Industry reports include market analyses, forecasts, major industry participants, industry statistics and more.
Euromonitor International's Passport is a global market research database that provides statistics, analysis, reports, surveys, and breaking news on industries, countries, and consumers worldwide. Covers consumer and industrial market details from over 200 countries and 27 industries with historic data from 1997 and forecasts through 2020. Please note: This resource is restricted to GSU faculty, students and staff and is not available to walk-in users.