When you log into MediaMark Reporter you will be prompted to choose an application.Choose the University Reporter application to find product data.
The ensuing page will prompt you to select a study. In most cases, you will want to choose the most recent study available. In this case it's the 2017 Spring Reporter GfK MRI.
If you have a specific brand or product in mind, try the search box. In this example I'm interested in information about Toyota Prius buyers:
Otherwise browse select a Category then a Question from the available options:
Mouse over the toolbar to see additional functions. Some useful tools include:
If you want more information on University Reporter take a look at this PDF tutorial.