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Small Business & Entrepreneurship: Consumer Research

Demographics

Quality demographic information is important when developing business and marketing plans. There are a wide variety of resources available, including library subscriptions, print resources and websites that may help find the demographic information you need. The resources below will help you assess your market by allowing you to map democratic and economic data. 

Customer groups

These resources will help you find information about broad demographic groups and categories: more specialized information may be located, but often will require looking into local resources such as Chambers of Commerce, city governments or neighborhood associations. For example, the City of Decatur has basic city demographic information available in the business section of the city website.