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Psychology 4510: Community Psychology: PART II, A

PART II, OPTION A: COMMUNICATION STRATEGY

Instructions: There are 3 steps to completing this assignment. The first can be taken from the Background Research assignment, and may include updates based on feedback you received. 

STEP 1:

Social Issue

Definition of Social Issue

Who is affected?

How are they affected?

Factors that Contribute (Describe at least two factors that contribute to the social issue)

Recommendations (Describe at least 2 recommendations for what can be done about the social issue)

 

STEP 2: 

 

Communication objectives and key messages

What do you hope to accomplish by communicating information about your social issue? What are the main things you want your audience to know?

 

Key audiences

List 2-3 potential audiences – people or groups. What do you think they should know?

What do you think would be the best way to reach them? Would they be more likely to pay attention if you convey your message in written (fact sheet), graphic/visual (infographic), or audio (brief pod-cast) form? Two or more of these communication channels may be appropriate. 

Target Audience Ranked by Importance

Preferred/Appropriate Channel of Communication

 

 

 

 

 

 

Choose a primary audience and a channel of communication.

 

STEP 3:

Create your communication product

This can be in the form of

  • A fact sheet
  • An infographic
  • A podcast (3-4 minutes max)

Resources for producing these products will be provided in iCollege.


Grading Rubric for Communication Strategy

 

Earned Points

Possible Points

Communication Strategy

 

60

Objectives and Key Messages

 

10

Key Audiences and Channels of Communication

 

15

Communication Product: Information conveyed concisely and accurately

 

25

Structure and Clarity: Clearly written and easy to understand.

 

5

Grammar and Spelling: No proper noun mistakes, agreement errors, punctuation errors, spelling errors, etc.

 

5

STEP 3 RESOURCES

Infographics:

Canva (home | free)

Easel.ly (home)

Piktochart (home | free)

Venngage (home | free*)
*Use your GSU e-mail address.