Your information must be from the time frame of the case. Read the case and identify the time frame before you start.
The following list of resources will help you find most of the information you will need for section I. Case Profile.
Mergent provides company profiles that provide a company history, business description (SIC & NAICS codes), business segments (sales by geography, sales by business line), and access to the company annual report and 10-K (strategy information and other information).
Click on Company Financials tab to access a sub-menu that provides subheadings for Segments and Ratios. Exapand the data range of the financials shown and download into Excel.
Use to find analyst reports, financial information, current and historical filings and more.
Use the Companies tab on the left to find Comany Dossiers, Company Profiles and SEC filings.
Find a list of competitors.
Changes in technology, demographics, legislation, etc impact the firm, the industry of your firm, and companies outside your industry (external enviroment). In this section you must identify some of these trends and explain the impact on the firm, industry, and external environment.
The best sources for finding this information are:
Print Sources (current editions are at the User Services Desk on the first floor of Library North)
Find Competitor Ratios